Monday, April 5, 2010

Apple Computers: "We know you better than you"

Apple, inc. basically has this philosophy:
We know better than you, okay? You are stupid unless you use our products, and you are a slave to corporate hacks... and even though you'll think you're smart when you start using our products, we will still treat you like you are stupid. We can't help it.

You have to be careful with this topic, because there are Apple loyalists everywhere who might cry if you criticize the gospel of Apple spoken by Jobs the beloved.

I don't want to criticize the Apple business model. It just plain works. They are so well marketed and their products work oh so well.
Honestly, look at the iPhone. Reasonable minds may differ on this (maybe), but the iPhone is far and away the best (and most popular) smart phone out today.
I have an iPhone, and it blows my mind on a daily basis.
But the iPhone is limited. Not by mechanical or technological limitations, but by intentional limitations that Apple decided to place on it.

For Example:

1: You can't use Flash (e.g., hulu.com) on the iPhone, even if you are surfing the web on a wireless network.

2: You can't really multi-task with third party apps, even if you are plugged into a wall outlet. So I can't listen to Pandora and check my email at the same time. I can't chat with my wife and check a calendar at the same time. To be fair, I can listen to my ipod and surf the web at the same time, and I can call my wife and check my calendar at the same time.

These two examples are irritating, but I've gotten used to them. Apple says they use these limitations in order to increase battery life, maintain system stability, and to avoid outdated technology (Apple believes HTML 5 is better than Flash, and they are right.)
And Apple is pretty powerful. I'll change my name to Hamlet Berger if Hulu and other sites like it don't create compatible apps for the iPad and iPhone by next year.

I imagine Apple is using this strategy to dominate the marketplace. They want to continue selling millions of their products while maintaining ridiculously high quality. They want to force software makers to build programs that work well with Apple hardware (rather than building hardware to work well with all software).

But doesn't this make your spine tingle just a little bit? You CAN'T use flash and you CAN'T multi-task, even if you want to. Apple could just say, "Hey STUPID, if you do this stuff it will screw your iPhone/iPad up... so if you do it, don't come back complaining to me!"
But instead, they just say, "We know better than you sweetie, now shut up and eat your Apple."

And for some reason, people just continue to consume apple products (Guilty...as...charged). Supposedly Apple sold 300,000 iPads in one day over the weekend. And people did that with the knowledge that a better version will be released in the next few months.
So I'm starting to see what Apple really is. A beautiful, elegant, nearly perfect, yet PURELY EVIL company... The masters of deception.

Who will rise up to fight them? Who can stop this socialistic dictatorship from consuming the whole world market?

I have one made-up word for you:

GOOGLE.

The Google boys are not perfect, but they believe in openness and freedom to choose. Apple wants to bind us, and force us to be clean and bubbly, but Google wants to teach us correct principles and let us govern ourselves.

Can Google's Nexus One Smartphone overcome the Darth Vader esque iPhone? Not today... but some day.

Can Google Chrome (the operating system) and it's rowdy bunch of netbooks stand in the iPad's way? (what a stupid name: iPad) Not today... but maybe some day.

Maybe Google doesn't give us a way to escape, but it gives us hope... And through our hope we gain our power back. NO APPLE, YOU DO WHAT WE PAY YOU TO DO, which is whatever the crap we want!